The implication of logo
The logo is the combination of the first letter from the name of the enterprise, NaiDe, which means Nai and De form an indivisible whole, that’s to say Nai is among De and De is among Nai.
Nai: “Reliable and durable, consistent” which is the understanding and positioning of products.
De: “Virtue comes first, serve society.” Which means the spiritual pursuits of enterprise.
Red color stands for enthusiasm, stability, honorable and never faded which expresses the intrinsic attributes of the enterprise.
Duty: create value, serve society.
Vision: to be the world first class expert in the field of Insulation of Power Transmission and Transformation Equipment.
Spirit: pragmatic, efficient, innovative and win-win.
Idea: virtue comes first, pursuit of excellence, common growth.